Clean & Clear Morning Energy
The campaign was introduced as a refreshing take on teenage girls’ morning skincare. The ad highlights relatable moments of morning laziness capturing the need for a fresh start in every teenager’s life. The product was introduced as the ultimate wake-up call that they (and their skin) needed.
The campaign was launched pan India in 7+ languages and was adapted in APAC region.
Morning Energy Ad
Role: Copywriter
Client: Johnson & Johnson India
Agency: DDB Mudra Group
NCD: Rahul Mathew
Creative Director: Shagun Seda, Kapil Tammal
Creative Team: Srividya Sankaran, David Vaz, Apoorva Sharma, Rasika Ladbe
Account Management: Nikita Tambey, Ankita Choudhary
Accounts Planning: Amit Kekre, Toru Jhaveri, Sanchari Chakrabarty
Director: Shirsha Guha Thakurta
Production Company: Oink Films