As Dormi Beds’ marketing consultant, I helped shape the brand into more than a mattress company—positioning it as a lifestyle choice for better living through better sleep. I developed strategic marketing plans, managed influencer collaborations, and conducted website audits to enhance user experience and engagement.

With the campaign “Sleep Better, Live Better,” we focused on college students in selected universities, inspiring them to see quality sleep as the key to performing and living better.

In just 6 months, the results were transformative: 27x more content views, 38x increase in reach, and 100% engagement on every post—all achieved organically, with zero ad spend.