Indian diaspora is the world’s largest with an estimated 35.4 million non-resident Indians (NRI) living outside of India. For them their annual trip back home is their once time to reconnect with family. Yet, too often, valuable time is spent managing finances instead of making memories.

With this heartfelt mini web series, we showcased the positive impact of SBI’s NRI banking services on family moments. Set against the backdrop of a vibrant Indian wedding, the five-part ad series follows a modern family — a critical father, a supportive mother, a chirpy bride-to-be, and her responsible NRI brother — capturing relatable situations NRIs often face when returning home for special occasions.